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1998 Laphroaig 15 Year Old Signatory K&L Exclusive Single Refill Sherry Butt Cask Strength Single Malt Whisky IN STOCK NOW!


1983 Caol Ila 30 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


2002 Bowmore 11 Year Old Signatory K&L Exclusive Single Refill Sherry Hogshead Single Malt Whisky IN STOCK NOW


1992 Bruichladdich 21 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1988 Balmenach 25 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Benrinnes 17 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Dailuaine 16 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1995 Glen Elgin 18 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Glenlivet 16 Year Old Signatory K&L Exclusive Single Sherry Butt Single Malt Whisky SOLD OUT!!


1981 Glenlivet 32 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1996 Bowmore 16 Year Old Faultline Single Cask Strength Single Malt Whisky IN STOCK NOW!


Bladnoch "Young" K&L Exclusive Heavily Peated Single Barrel #57 Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Glengoyne 16 Year Old K&L Exclusive "Sovereign" Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


Kilchoman K&L Exclusive Single Bourbon Barrel #172 Cask Strength Single Malt Whisky IN STOCK NOW!


Kilchoman K&L Exclusive Single Bourbon Barrel #74 Cask Strength Single Malt Whisky IN STOCK NOW!


2013 K&L Exclusive Scotland Whisky Still Available

2005 Island Distillery 7 Year Old K&L Exclusive "Exclusive Malts" Single Barrel Cask Strength Single Malt Whisky 750ml IN STOCK NOW!


2001 Royal Lochnagar 10 Year Old Faultline Single Barrel Cask Strength Single Malt Whisky 750ml IN STOCK NOW!


1995 Glendronach 18 Year Old Single PX Barrel Cask Strength Blended Scotch Whisky 750ml IN STOCK NOW!


1994 Benriach 19 Year Old Single Bourbon Barrel Cask Strength Blended Scotch Whisky 750ml IN STOCK NOW!


1992 Longmorn 21 Year Old Faultline Single Cask Strength Single Malt Whisky IN STOCK NOW!


1987 Mortlach 25 Year Old Faultline Single Cask Strength Single Malt Whisky IN STOCK NOW!


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Thursday
May132010

Talk About The Passion

I am very appreciative and gracious when I receive positive feedback from vendors, Whisk(e)y List members, and in-store customers alike.  Usually everyone has the same compliment for me, which is that they enjoy or admire my passion and enthusiasm for booze and for the products I am selling.  Now I'm not writing this to toot my own horn or to talk about myself, but it does set the stage for how the spirits business works and how I want it to work from now on at K&L.  Passion!  You need to like what you sell in order to do your work effectively.  If I didn't drink all the time, there's no way I would give a crap about any of this stuff.  It's my hobby as much as it is all of yours and we can sniff out any posers among us.  As I've written about in the past: I do not get paid to do this blog, the emails, the late night responses to customers at home, or the tastings we do at Martin's West.  I do them because I like being involved.  I've been having a particularly tough time with some small producers lately who really want to get their products into our store.  I really want to help everyone sell their booze, but unfortunately there are just too many people who are doing this for the money and not out of love.  If you can convince me that you love vodka, and you've studied the history of it, and you drink it neat after dinner, and how all the different grains affect the texture and flavor, and how your family has been making it for generations, then I'll probably bring it in just out of admiration.  This is never the case, however.  Most of the producers I am talking with are looking for a marketing plan - selling to young people, selling to clubs, selling to rich people, selling to hip hop artists, etc.  I'm over it.  It doesn't work at K&L because the people bringing them to me don't care about vodka, they care about money and how they can build the next Grey Goose.  The same goes for tequila.  I've got amazing products like the Los Osuna tequilas that taste authentic, have a long history of passion for the stuff, and Jesus Padilla brings me the delivery and talks about the spirit with me every time.  He loves it and he's so excited that other people share his passion.  That type of love is contageous and it makes people want to share in it.  Then I've got other tequilas that cross my path where I can tell that all the new oak and sweet vanilla that have been loaded into the flavor are meant for one thing: how fast can we get our bottles into Costco and make a quick fortune.  That's great if you're an entrepreneur and everyone has a right to make some money, but don't ask me later why no one is buying your product.  It's not about marketing and target groups here.  It's about relationships, respect for the trade, quality booze, and passion for good drinks.  I'm realizing more and more that I need to stop every once and awhile and really promote the producers that are making quality liquor and who take the time to check in with me and our customers. St George (Hangar One), Los Osuna, Kuchan & Old World Spirits, North Shore Distillery, Clear Creek Distillery, A.D. Rattray Single Malt Whiskies, Willett Bourbon, Dos Manos Tequila, Four Roses and more.  These are all people who would be making booze even if it didn't pay the bills.  I hope that the enthusiasm they have for making booze, carries over to my selling of it, and to your drinking of it.

-David Driscoll

 

Reader Comments (1)

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March 10, 2011 | Unregistered CommenterMurphy

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