Jacob Lustig and I have been working together for the last year with the Cyrus Noble Bourbon label, but never did I suspect that he was the biggest tequila expert I knew. For a gringo, Jacob's Español es perfecto and his experience in Mexico dates back to his childhood when he and his mother would travel back and forth between SF and Oaxaca. He has worked as the head of Southern Wine and Spirits Latin department and has more than 20 years of experience working with producers in Mexico. Listen to Jacob talk about his new Selección ArteNOM tequila label, the farming of agave, regional distinction between distillers in Jalisco, and everything else you never knew about agave spirits. This is one of the most informative interviews I've ever done! I learned a ton.
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