Can you believe that it's been ten whole years since the first release of Ardbeg's Uigeadail whisky? The 2009 Whisky of the Year from Jim Murray's Whisky Bible, the multi-awarded, always-delicious, masterfully-married, high-proof Islay whisky is still going strong a decade later and I'm stunned by the role K&L has been able to play in that journey. Did you know that K&L sells more Ardbeg than any other independently-owned store in the U.S.? More than those big chains with multiple outlets and more than those wholesalers who sell it for less than they pay for it. I don't think that says much about our sales skills, but rather it speaks to the great taste of our customers. People who shop at K&L already know their whisky, which is why we sell a ton of Ardbeg single malt.
But the #1 independent account in the entire United States? Wow. After ten years of Uigedail who would have thought it. Considering we can't ship to the majority of states and we're not nearly as big as other retailers, we must really have a large number of Ardbeg fans choosing to shop with us.
But what could we do to help celebrate both the birthday of our top-selling single malt whisky and the fact that we're the favorite Ardbeg retailer account in the country? A tasting? No. A fancy gift box? No.
What would customers enjoy? Oh....I know. How about lower pricing?
The most awesome Ardbeg account in the country should have the lowest price in the country, right? I don't know how long I can afford to do this, but I had to do something.
Let's celebrate! This is about as good as it gets for fifty bucks.