Lou Palatella is not only a football icon, he's a liquor legend in the California distribution business – the man is spoken of with supreme reverence in the local booze industry. Approaching his 81st birthday, Lou is still going strong, running his Campeon tequila company out of Burlingame, CA and living in the shadow of the team he once called home: the San Francisco 49ers. He's a natural storyteller and he has a lot of fun memories about the old days of whiskey in the U.S. Listen to Lou as he talks about turning down Vince Lombardi's offer to play for Green Bay, the decline of Bourbon in the face of vodka, and drinking on Pappy Van Winkle's porch.
You can listen to my conversation with Lou via the embedded media player above, or download the media file by clicking on the link here. You can also visit the K&L Spirits Journal Podcast page via iTunes and download the interview there.
The archive of previous podcast episodes is archived in directory located in the right-hand margin of the blog.