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Thursday
Oct052017

Another Round of our Top Selling Cuvée

I think we're on batch five of this? I can't remember. All I know is that every time I order another batch from Couvreur, it seems like we're selling out faster than previously. If you're not hip to the trends in the booze business right now, it's usually the opposite. When a new product comes out people will generally buy one bottle, but getting them to come back and repeat is almost impossible in this new market. The Couvreur has been an anomaly in that sense. It's an exciting phenomenon to watch because there are so many obstacles with this bottle right up front: the wax top and wine cork first and foremost, then the French heritage, the lack of clear information, and the fact that it's a blended malt. But flavor has trumped all here. When you combine rich, creamy sherry with smoky peat, it turns out that not only are customers willing to take a risk, they're excited to come back for seconds!

Another round awaits you, fine malt whisky drinkers:

Michel Couvreur "Peaty Overaged" K&L Exclusive Malt Whisky $79.99 - The chance to work with Michel Couvreur on a special K&L whisky project was something that David and I had been dreaming of for years. We had heard the stories. This crazy Belgian had moved to Burgundy in the '60s, carved out a wine cellar inside a mountain, only to fill it with Scottish single malt whisky instead of Pinot Noir. He set up camp in Beaune, ordered new-make spirit to be delivered by tanker, and drove down to Jerez himself, selecting his own sherry butts to insure only the finest quality casks for his contracted spirit. Unfortunately, Michel Couvreur passed away in 2013 from pancreatic cancer, thus ending the career of one of the industry's most courageous pioneers. Luckily for us,  however, apprentice Jean-Arnaud has carried on after studying under Michel for more than a decade. When we visited the underground cave, we were all in total awe. The tunnels of dripping stone go on forever, and the amount of whisky stored in this secret lair is jawdropping. We put our trust completely in Jean-Arnaud and are happy we did. Our peated version of the incredible sherry expression is a seamless creation that drinks like the best version of Johnnie Black ever, mixed with the most supple and soft expressions of Macallan. It's a lush, unfiltered, creamy, caramel-laden dream of a whisky composed only of malts 12 years and older. There's a bit of peat on the finish, but the soft sherry is the star. (NOTE: do NOT cut the hard wax seal, use a wine opener to go through it)

-David Driscoll