The Industry Response Continues
I told you about my lovely conversation with Diageo yesterday. Today I had another wonderful meeting with the folks at Campari who represent the Morrison-Bowmore portfolio here in the U.S. They were also quite interested in working out better pricing to make single malt whisky more affordable. They want to help us get back to basics. If you walked into K&L today and asked me for a great single malt for less than $30, our options would be very limited. Glenfiddich 12, Glenlivet 12, and........and..........Buehler.......anyone? That's all I've got! Wow, that's not very many. Single malts are no longer everyday items for many people.
Morrison-Bowmore, however, would like to help change that. They want to help make drinking fun again. They want to add more selections to that under $30 price bracket, so look for some fun party deals within the next week. It won't be more the Bowmore 18 or the 1994 Glen Garioch. But if the Bowmore Legend and Auchentoshan were the same price as a bottle of Glenfiddich 12, wouldn't that be a no-brainer?
I would love to throw a party with endless amounts of affordable Bowmore. That sounds like fun. However, being loose and free with one's alcohol appreciation requires reasonable prices that don't make us afraid of emptying those precious drops from our pricey bottles. I'll be excited to announce some tasty new deals next week.
See how this is paying off? This is amazing.