Some of you might remember that I used to do a podcast back in the day. It was fun. I would basically just call people up and we'd chat for about an hour. I didn't really know what I was doing, and the audio would get all screwed up sometimes, but I'd upload them anyway just for fun. After not having thought about the podcast for almost a year, I decided to login to the host website and see what the statistics were (after all, we still have to pay a monthly fee to keep the old episodes online).
That's a higher quantity of listeners than I ever expected. If I knew that many people were going to listen in I might have tried to raise the quality a little bit (of course, I might have been too intimidated to even try had I known what was going to happen).
So, if it's so popular, why don't I do the podcast anymore? I get that question a lot to this day. There are a number of reasons.
1) I don't know who else to interview. I mean, sure, I could do every master distiller from every distillery, but they'd all just say the same things over and over again.
2) I think you can get a good sense of the spirits world from the episodes that are there already. We've pretty much covered the basics, right?
3) Spirits companies are not going to answer the intimate questions you want answered. You want journalism and hard facts? You're gonna have to wait until Erin Brockovich starts a spirits podcast. Ain't no one tellin' me nothing; especially now that they know we're getting 50,000 downloads.
4) I realized a few years back that most of the people who read our newsletters and blog posts do so at work. They can get away with pulling up a separate window and act like they're reading their email, but they can't get away with putting headphones on. I started transcribing the interviews when I found that out.
So while I'm flattered that so many people have tuned in to the podcast episodes, I don't think it's likely that we'll start them up again any time soon. But you never know. I do get nostalgic quite easily.