They're here. Four pillars of Four Pillars gin are sitting in the back warehouse right now. The bottles are on the shelf, currently just the standard Rare Dry and the bold Navy Strength (although there is a Chardonnay barrel-aged expression that should appear down the line). If you're out of town, don't worry. They'll be here when you get back. If you're in town, listen to me: come get a bottle. The Rare Dry gin is so good it will undoubtedly turn what was going to be a good Memorial Day weekend into something other-worldly. On Friday, we'll have distillery head Stuart Gregor in the San Francisco store from 5 PM until 6:30 pouring the two expressions for free. Later that evening we'll be at Donato in Redwood City from 8 PM on for a mega Four Pillars gin and tonic extravaganza.
I'm going all out for these gins. There are fewer and fewer cases where a new brand comes to market and brings an investment in both quality and affordability. The Rare Dry is the best new gin I've tasted since Monkey 47, but it's far more versatile and drinkable. I drink Monkey 47 maybe once a month. I've been drinking Four Pillars every single day since January and I'm still not tired of it.