It's Baking

Oh man, do I love it when my purposefully instigative and incendiary words get picked up by industry news feeds and emailed to tens of thousands of other people who don't normally read the blog. It really drives the message home that much faster, raising the temperature to hot, hot, hot like a catalyst in a boiling vat of industry stew! My weekend was great: emails, phones calls, text messages, and deals, deals, deals! As predicted, of course.

It's Monday morning in America. How about some Baker's Bourbon for $33.99? Cheapest price I can find is $40. 

Keep it up whiskey industry! Let's race to the bottom (of the barrel).

-David Driscoll