When you work in a retail store you spend most of your time stocking and helping customers. Doing both often gives you a better understanding of whisky than tasting it because you have to be able to select the right product for the right occasion. Knowing your options is important and with the amount of stocking I do, I'm familiar with every single one of them. A majority of customers are looking for something accessible, maybe for a gift, and they usually want to keep it around $50ish. Is there a one-size-fits-all whisky at that price? For $100 I almost always recommend the 1985 Glenrothes because it's such an awesome malt, but what is really astounding for half the price?
When we opened a bottle of Springbank 10 yesterday I was reminded of how much a love this whisky. You really get everything - subtle hints of peat, rich malty goodness, dried fruits, oily textures, and a long salty finish. It's only after you've spent a few weeks tasting average, run-of-the-mill single malts that you truly appreciate what Springbank is offering with their ten year. I used to think that the Ardbeg 10 was the best deal for around that price, but now I'm not so sure. While the Islay giant is probably more pleasing to hardcore fans of the style, I think that Springbank is a safer choice, plus the level of complexity in the 10 year is really unparalleled by many older expressions from other distilleries.
I think maybe Springbank gets overlooked by those shopping by age (which is honestly not a smart thing to do if you're browsing, by the way) rather than by distillery. I'd rather taste 10 glorious years from Springbank than I would 18 from Macallan, and I like Macallan.