OK – more big news that has reshuffled our schedule.
We just bought the distributor out of the new St. George “Breaking & Entering Bourbon” but the big shipment got delayed until tomorrow. I am getting about 240 bottles today (of which over 100 have already sold) and that's everything in they have until next week. Let me explain why this is a big deal.
First of all – St. George is looking to become the Compass Box of American Bourbon. Most of us don’t realize that many of our favorite Bourbons -i.e. Black Maple Hill, Johnny Drum, Hirsch, etc – are already blends of numerous different whiskies from unknown distilleries. The difference between them and St. George is that St. George WANTS you to know that. They WANT you to understand what they’re doing. They think their special blending skills are EXACTLY what makes their portfolio so strong. They’ve succeeded.
For the last few months I’ve been meeting up with Dave Smith and his trusty palate Anthony Rosario for updates on this project. I’ve been kept up to date every step of the way and I’ve been very excited about the results. I was not ready for it to be in stock this week, however, so I was a caught a bit off guard when they said it was available. People are going to go nuts for this, especially the bars who are frustrated with the frequent out of stock problems of BMH. I know that a bar in the East Bay bought the first 15 cases which was why my order didn’t show up yesterday as originally planned.
What does it taste like? It’s the epitome of handcrafted. Every flavor is in check and every texture seems to have been thought out. Just when you think it’s going to be a bit too thin, the fruit jumps out. Just when you think it’s going to be too sweet, the spice kicks in. It seems perfectly designed for the Bourbon drinker’s palate. It’s neither rich, nor lean. Neither full-bodied, nor light. It’s like Baby Bear’s porridge – just right. Cloves, cinnamon, dried fruits, charred oak – it’s all there. The finish is graceful and the flavors are precise.
The price is right too. $33.99 for this stuff. They’re not telling who gave them the booze, but it’s more than one distillery. This is the beginning of a fantastic product from two guys who take tasting very seriously. I’ve tasted with Anthony and it’s like hearing a master seminar about your tongue. Their dedication shows. I’m excited for everyone to taste it.
If you want me to put in an order to hold for you please let me know. We’ve moved the Cognac email to next week and the big list will get an email about the Bourbon tomorrow instead. This will sell very fast once the 450,000 person database gets the info. Anything from St. George, like the gins, blows out of here due to both their and our super loyal customer bases. This isn’t like a “single barrel” thing where you have to get it now because it’s limited, but I have the feeling that what is available is going to go quickly due to both retail and restaurant/bar demand.