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Booze Is Like Vacation

I recently visited with a friend who had just returned from a vacation in Portugal.  We sat and had lunch while he told me of his adventures.  When I asked him if Portugal was a wonderful place he said, "Yes, amazing." When I asked him if he planned on going back any time soon, he said, "No, too many other places I want to see."

Brand managers, this is why selling a brand doesn't work at K&L. It might be the best brand in the world, but there are still too many other places people want to see.

-David Driscoll

Reader Comments (1)

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October 12, 2011 | Unregistered CommenterB. Embr

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