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Weds from 5 - 6:30 PM

10/29 - Redwood City: Alexander Murray Single Malts

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2014 K&L Exclusive Scotland Whisky

1988 Blair Athol 26 Year Old K&L Exclusive Signatory Refill Sherry Butt Cask Strength Single Malt Whisky IN STOCK NOW!


2001 Bowmore 13 Year Old K&L Exclusive Signatory Refill Sherry Butt Cask Strength Single Malt Whisky IN STOCK NOW!


1990 Bruichladdich 24 Year Old K&L Exclusive Signatory Refill Sherry Butt Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Glen Ord 17 Year Old K&L Exclusive Signatory Hogshead Cask Strength Single Malt Whisky IN STOCK NOW!


1995 Glenburgie 19 Year Old K&L Exclusive Signatory Hogshead Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Glenrothes 17 Year Old K&L Exclusive Signatory Refill Sherry Butt Cask Strength Single Malt Whisky IN STOCK NOW!


1998 Mortlach 16 Year Old K&L Exclusive Signatory Sherry Butt Finish Cask Strength Single Malt Whisky IN STOCK NOW!


1995 Imperial 18 Year Old K&L Exclusive Signatory Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


Kilchoman K&L Exclusive 100% Islay Single Bourbon Barrel #344 Cask Strength Single Malt Whisky IN STOCK NOW!


Kilchoman K&L Exclusive 100% Islay Single Bourbon Barrel #345 Cask Strength Single Malt Whisky IN STOCK NOW!


1990 Glenfarclas K&L Exclusive Single Malt Whisky PRE-ORDER


Glenfarclas "The Faultline Casks" K&L Exclusive First Fill Oloroso Sherry Casks Single Malt Whisky PRE-ORDER


1997 Bunnahabhain Heavily Peated 16 Year Old K&L Exclusive Chieftain's Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1998 Laphroaig 15 Year Old Signatory K&L Exclusive Single Refill Sherry Butt Cask Strength Single Malt Whisky IN STOCK NOW!


1983 Caol Ila 30 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


2002 Bowmore 11 Year Old Signatory K&L Exclusive Single Refill Sherry Hogshead Single Malt Whisky SOLD OUT!


1992 Bruichladdich 21 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1988 Balmenach 25 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky SOLD OUT!


1997 Benrinnes 17 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky SOLD OUT!


1997 Dailuaine 16 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1995 Glen Elgin 18 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Glenlivet 16 Year Old Signatory K&L Exclusive Single Sherry Butt Single Malt Whisky SOLD OUT!!


1981 Glenlivet 32 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky SOLD OUT!


Bladnoch "Young" K&L Exclusive Heavily Peated Single Barrel #57 Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Glengoyne 16 Year Old K&L Exclusive "Sovereign" Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


Kilchoman K&L Exclusive Single Bourbon Barrel #172 Cask Strength Single Malt Whisky IN STOCK NOW!


Kilchoman K&L Exclusive Single Bourbon Barrel #74 Cask Strength Single Malt Whisky IN STOCK NOW!


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Friday
Jan042013

Letters to the Editor

This was a great point, so I knew I needed to post it here (with the permission of Daniel):

David,

Read your article : http://spiritsjournal.klwines.com/klwinescom-spirits-blog/2013/1/3/not-all-bottles-are-equal.html

 As usual, I enjoyed it very much, but as a deal hunter, i thought i'd give you another perspective. 

I am willing to pay high price if its the product i want and that's why your second point is the most relevant. I don't think anyone feels forced to buy your product, they just need your help in justifying the purchase to themselves sometime. to me his question sounded like he wants your help in 'wanting' to buy it.

What I would be most worried about, and perhaps some of your "bargain hunter" customers as well, is whether this is highpriced due to market condition and not quality. In other words, I trust your recommendations because so far any time i took your advise and tried a bottle you recommended i was not disappointed. However, if you tell me that the chieftains PE you carried at K&L two years ago was close to the QUALITY of the cask you chose (although there is a 5 year delta and there will be clear differences) it may be tempting to see if some of the stores in the country that don't move as much product have it for discounted prices. It obviously counter productive to recommend an expression you dont carry anymore and send someone to a different store, but it also builds trust and that's more valuable in the long run.

Eventually exclusive casks are tough to decide on because there is no reference point beside other std bottlings  and your recommendation. In addition to telling everyone why your bottle is unique and that "not al bottles are equal" you may need to describe more of what the cask is like, what quality equivalents out there are (including past bottlings) and that the price is due to rarity and rising costs.

DK

I think the key that was missing from my original post was the tone of the emailer. It wasn't so much a guy looking for help, but more of a you're-trying-to-rip-us-off-and-I'm-going-to-call-you-on-it notice. However, I failed to make that clear, so Daniel makes a very good point in his analysis. This is why letters to the editors are key! Not anonymous comments, but rather people taking to the time to correspond by writing an email with their name and contact info. That tends to weed out the knee-jerk reactions and it's much more appreciated on my end.

-David Driscoll