Just doing my usual Friday morning stock work. Filling the shelves up with Bourbon. This box caught my eye. Excuse the poor quality of the photograph. Sometimes a simple iPhone shot is all you can do. While I've been looking for quality in big brand portfolios as of late, I've been absolutely confounded by the piss-poor PR work. The flipside of being a big brand is the reliance upon marketing. When your entire slogan is "we don't change," you'd better stick to it. Otherwise, what are you? The whiskey that doesn't change, except when you need more money?