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1988 Blair Athol 25 Year Old K&L Exclusive Signatory Refill Sherry Butt Cask Strength Single Malt Whisky IN STOCK NOW!


2001 Bowmore 12 Year Old K&L Exclusive Signatory Refill Sherry Butt Cask Strength Single Malt Whisky IN STOCK NOW!


1990 Bruichladdich 23 Year Old K&L Exclusive Signatory Refill Sherry Butt Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Glen Ord 17 Year Old K&L Exclusive Signatory Hogshead Cask Strength Single Malt Whisky IN STOCK NOW!


1995 Glenburgie 19 Year Old K&L Exclusive Signatory Hogshead Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Glenrothes 17 Year Old K&L Exclusive Signatory Refill Sherry Butt Cask Strength Single Malt Whisky IN STOCK NOW!


1998 Mortlach 16 Year Old K&L Exclusive Signatory Sherry Butt Finish Cask Strength Single Malt Whisky IN STOCK NOW!


1995 Imperial 18 Year Old K&L Exclusive Signatory Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


Kilchoman K&L Exclusive 100% Islay Single Bourbon Barrel #344 Cask Strength Single Malt Whisky IN STOCK NOW!


Kilchoman K&L Exclusive 100% Islay Single Bourbon Barrel #345 Cask Strength Single Malt Whisky IN STOCK NOW!


1990 Glenfarclas K&L Exclusive Single Malt Whisky PRE-ORDER


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1997 Bunnahabhain Heavily Peated 16 Year Old K&L Exclusive Chieftain's Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1998 Laphroaig 15 Year Old Signatory K&L Exclusive Single Refill Sherry Butt Cask Strength Single Malt Whisky IN STOCK NOW!


1983 Caol Ila 30 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


2002 Bowmore 11 Year Old Signatory K&L Exclusive Single Refill Sherry Hogshead Single Malt Whisky SOLD OUT!


1992 Bruichladdich 21 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1988 Balmenach 25 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky SOLD OUT!


1997 Benrinnes 17 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky SOLD OUT!


1997 Dailuaine 16 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1995 Glen Elgin 18 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Glenlivet 16 Year Old Signatory K&L Exclusive Single Sherry Butt Single Malt Whisky SOLD OUT!!


1981 Glenlivet 32 Year Old Signatory K&L Exclusive Single Barrel Cask Strength Single Malt Whisky SOLD OUT!


Bladnoch "Young" K&L Exclusive Heavily Peated Single Barrel #57 Cask Strength Single Malt Whisky IN STOCK NOW!


1997 Glengoyne 16 Year Old K&L Exclusive "Sovereign" Single Barrel Cask Strength Single Malt Whisky IN STOCK NOW!


Kilchoman K&L Exclusive Single Bourbon Barrel #172 Cask Strength Single Malt Whisky IN STOCK NOW!


Kilchoman K&L Exclusive Single Bourbon Barrel #74 Cask Strength Single Malt Whisky IN STOCK NOW!


« Had To Share This With You | Main | The Whisky Industry Sells Out (like it's supposed to) »
Thursday
May022013

LVMH Giving You Some Love

Did I say that big brands were money-hungry vampires sucking the soul out of the whisky industry? Sorry, I forgot about Louis Vuitton Moet Hennessy. I love LVMH. They're always there when we need them. They love making a deal.

Every time one big brand decides to take another price hike on their signature expression, the boys at the Glenmorangie Company are there to exploit that opportunity into their gain. That's what a good company should do: use the missteps of their competitors to create new customers for themselves. I do that every day at K&L. I will spend all day with a customer, explaining every detail of every bottle if that's what they want to do. For every snobby retailer that thinks the newbie customer is beneath them, I will be there to offer a full explanation and answer every question, patiently and willingly.

In the wake of another giant price increase for Macallan 18 year old, the boys at Glenmorangie have been able to offer some serious cushion on their own 18 year (easily the better whisky, anyway). In my opinion, the Glenmorangie 18 year old whisky is one of the greatest values in all of whiskydom. It's supple, soft, textural, exotic, and satisfying to both the beginner and expert alike. It's such a fantastic single malt.

We had this for $89.99 as of yesterday and we couldn't sell enough of it. I could keep this at $89.99 and continue to sell tons of it. But I like to shake things up a bit every now and again. In favor of the consumer, of course. In the wake of this recent Macallan price increase, I'm going to use this opportunity to create some new Glenmorangie superfans. Starting right now the price of the 18 year will be seven dollars less per bottle.

What can you as a dissatisfied whisky fan do to stop price gouging by whisky companies? Stop buying their stuff. Start supporting brands that will support you in return.

What can K&L do as a retailer? We can work harder to lower the price of good whisky on your behalf. We will support you if you help support us.

Glenmorangie 18 Year Old Single Malt Whisky $82.99. Better than Mac 18, in my opinion. $100 less per bottle. K&L is now the lowest price in the country on Wine Searcher.

I'm going to keep doing my part. So is LVMH. Vote with your dollars, people. Money talks.

-David Driscoll