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Monday
Jan132014

This Should Be Interesting

In a move that I never saw coming, Japanese whisky company Suntory purchased Beam Global for 13.6 billion dollars this morning. Not only does that give them three Kentucky distilleries (Boston, Clermont, Maker's Mark), but also Laphroaig and the Irish distillery Cooley. I'm a big fan of the Suntory whiskies and, of course, Bowmore as well, so I'm quite curious to see where this goes. 

You can read more about it here.

-David Driscoll

Sunday
Jan122014

Duty Free Observations

One of my favorite parts of international travel is perusing the liquor department at the airport's duty free shop. It's neat to see weird expressions of brands you know and check out what's available that you normally can't get back at home. One thing that really impressed me about the Cancun duty free shop was the Johnnie Walker Royal Route display. Diageo and Johnnie Walker released what I thought was one of the worst booze advertisements last Spring during Mad Men season. However, their attempt to market their duty free line of Explorers' Club blends is absolutely genius. To me, anyway. It depends on what kind of marketing you're susceptible to. You might be more of an outdoorsy, kayaking, North Face type. Or you might be a classic, old school, whisky and a cigar guy. Personally, I romanticize the jet-setting, globe-travelling, well-dressed businessman. I like to pretend I am one of these guys sometimes. The billboard above was practically calling my name.

"That's me!" my inner child screamed out inside my head. "I have all of those things when I travel: shave kit, iPhone, 35mm camera, nice ties, a leather-bound journal for whisky notes, sunglasses, headphones, and whatnot. The only thing missing is the bottle of Johnnie Walker!" When you head inside to the display it's set up like a lounge in the middle of the store with a girl holding a tray of samples next to a big leather chair. It's called the Explorers' Club: based off the journeys of famous historic explorers, designed for men in constant search of modern-day adventure (the most recent release being The Royal Route). I didn't try the whiskies (as I had gum in my mouth), but I didn't need to. I was sold already. I needed to complete the set. I needed to start with that new Royal Route release. But my inner adult knew when I got home I wouldn't really want it, having 100 other open bottles already. "Sigh," I said in defeat. "Let's go wait by our gate, honey."

Every single one of us is succeptable to marketing in some way. Newbies often gravitate towards connoisseurship and pointed reviews because they want to be in the know. Super geeks usually hate on all marketing because they're too smart to be duped in their mind. But there are, of course, all kinds of brands that market towards that "Hey, we can see you know what you're talking about" type of drinker, too. It's a nice little ego rub. In this case, Johnnie Walker nailed my own internal weakness concerning fashion and travel on the head. I love dressing up in suits and doing whisky business abroad. This whisky made total sense! It made me question who I was by forcing me to ask myself, "Can I really be as cool as I hope to be without that bottle of Royal Route in my suitcase?" It had all the right romantic elements. I don't really care how it tastes, to be honest. I just like what it represents (on the billboard, at least).

Well played.

-David Driscoll

Saturday
Jan112014

Viva El Lenguaje

My entire relationship to the German language was based on my upbringing as a child. We weren't German, but my mother was a high school German teacher; having learned the language while spending time abroad in Germany after college. I learned German from her, continued on with it in college, and used those language skills to live in Europe for more than a year during the early millennium. I lived in Germany, spoke German at a high level, but used it mostly to speak with other internationals who lived in the dorm housing with me. German was the language that united us. I learned how to cook Thai food that year from the seven Thai giris living on my floor. I hung out with Japanese girls after class was over and watched Kurosawa films. I met Spanish guys who I would go drinking with and watch soccer matches. I have always been a talker, which has helped me pick up languages quickly simply because I have no fear in using them – mistakes be damned. If you can't speak English I will do everything in my power to find a way to talk to you.

To increase my amount of potential interlocutors, I've been learning Spanish over the last ten years, off and on, when I have time to take a class. It has been the best investment of time, money, and resources I have ever made. I've gone from no relationship with my mother-in-law (based on an inability to communicate) to a budding and enjoyable friendship. I'm on a first-name basis with every taqueria worker within ten miles of where I live. I try to use Spanish whenever I can, make friends with people who speak Spanish, and use it to further my appreciation of Mexican food and booze. I eat a lot of Mexican food and I drink a lot of Mexican spirits. If you like to eat and drink these things as well, then you need to find a week to spend at the Mayan Riviera on Mexico's Yucatan Peninsula. If you can even remotely speak Spanish, then you can by-pass many of the tourist traps and American hang-outs and ask the locals for help navigating the backroads. My Spanish lingual skills (along with my wife's first-language fluency, of course) turned what could have been a typical vacation in a tourist resort into one of the best weeks I've had in recent memory.

If I hadn't been able to speak Spanish, I wouldn't have been able to ask Marco the bartender about his favorite spot in town to eat panuchos (which I found as you can see in the above photo). I wouldn't have been able to ask the girls working there if I could go back into the kitchen and photograph them making the fresh masa for the empanadas. See...

I love Mexican street food. Getting to swim in the Caribbean all day is amazing. It's something that everyone should do at least once. However, for someone like me who loves to stuff his face and bloat his liver, these moments like the one pictured above are the most memorable for me. Just making a small effort to speak to people in their own language, with a respect for their own culture, can help create a lifetime of wonderful experiences. That's why my mom wanted to be a language teacher and that's why I was on the path for sometime.

However, the absolute, hands-down, number-one, best reason for learning another language is that it allows you to enjoy the beautiful aspects of foreign culture without having to deal with other American tourists. I don't hate America, or other Americans, whatsoever. I don't think I'm better than them, or that they're stupid and I'm smart. I just find that they're often full of useless, incorrect information when travelling abroad and cannot help babbling about it when you're in earshot:

- "Hey man, you should listen to this guy. He helped us rent a scooter and he knows what he's talking about. It's a really good deal. You should hear what he has to say."

This was said to me after exiting the ferry to Cozumel by another American. I had just told a local guy that we weren't interested in renting a car or scooter, and this American guy felt the need to chime in. We knew where we were going already and how to get there, so we didn't need help (you get hassled big time for tours and taxis in these locations). To be honest, I don't know who he was trying to convince: me or himself. About ten seconds after he said that the sky opened up and began pouring down rain. "A scooter, huh?" I thought to myself, "Great idea. Thanks for trying to entrap me along with you." 

- "You know you don't have to pay, right? It's all-inclusive. All this stuff is free!"

This was said to me at the hotel bar when I gave the bartender a few bucks for making us our second round of piña coladas. "Yeah, I know," I replied. "I'm just giving him a tip." 

"You don't have to tip either, man!"

Thanks for that advise, fellow American. I'm sure they love you around here.

I think the ultimate moment came when we were at the bar watching the 49ers/Packers game. My wife and I were sitting next to a guy from Wisconsin (who was a real sport and a nice guy), translating the play-by-play for him and his friend (the announcing was in Spanish). His friend said, "Wow, you guys really understand all this, huh?" 

"Yes," I said.

"I don't know." came a voice at the other end. "I speak Spanish too and I can only pick up about every fifth word." 

This guy had been spouting nonsense since the moment we came in. My wife turned and said to me, "What?! So because your Spanish isn't good enough and you feel self-conscious, you think we're faking all of this? WTF?" We ignored him. 

There were numerous embarrassing, American tourist moments at the resort that week, but you can avoid all of this typical American tourist bullshit by leaving them to sort through their insecurities and speaking directly to the friendly locals. The area around Playa del Carmen is full of some of the most wonderful people, delicious food, and beautiful scenery. It's a veritable paradise.

What was the best thing we ate? Here it is. This was a new one for me:

Ladies and gentlemen: the pambaso. A normal French roll, soaked in red chili, then fried until it's crispy. That roll is then topped with fried potatoes, spicy chorizo, and chopped cabbage. You can choose to add habanero salsa as well (which I did). Pure and absolute bliss. We found it only by talking to one of the waiters at the hotel about Mexico City street food. He drew us a map through town where we could find this local stand:

When people ask me how I got into the liquor business, I usually tell them I began by learning languages and becoming a teacher. "Oh, what a waste," people sometimes say. "You don't ever get to use all that German anymore." Except that I do use it. There are five Redwood City customers from Austria and we talk every week about grüner veltliner and riesling. I've learned about their lives, their families, their interests, and their personal stories. It's one of my favorite things about working the floor. Or maybe you've seen me run to the back to find the Presidente Brandy I hide in the rear warehouse for the local gardeners who stop by every Saturday. They don't speak one word of English, but we're now fast friends. Our relationship began one day when I started talking to them in Spanish and they asked for Presidente. "No lo tengo, pero vuelve en una semana," I said (we don't, but come back in a week). Everyone in the store knows them at this point.

I have always been an advocate for language learning and, despite the fact I'm no longer a teacher, I still advocate. Language is more than just nouns, verbs, and adjectives. It's a doorway to new relationships and experiences. Learn how to talk. Learn how to write. You may not know this, but David OG's first language was French. Without his communication skills we wouldn't be working out deals for new Cognac and Armagnac like we are now. Heck, look at this blog! We're getting more than 10,000 people a day reading this thing because of our use of language! 

It's never too late, either. Don't think you're too old. I start my next Advanced Spanish class at Cañada Community College next Tuesday night. I'm still learning, too.

In any case, I'm back from Mexico. I'm refreshed and ready. Let's get back to it.

-David Driscoll

Friday
Jan032014

Adios Amigos

See you all in a week. If you need me I will be here (see photo above).

-David Driscoll

Thursday
Jan022014

Agave Spirits - Part III: Beyond Tequila & Mezcal

Yes. It's true. There are many other types of agave spirit beyond tequila and mezcal, made outside the states of Jalisco and Oaxaca. Aside from plata, or oddities like bacanora (made in the state of Sonora), we rarely–if ever–see them distributed widely in the United States. Many of them don't fit into any sort of standardized classification, so they're called vino de agave or vino de mezcal. This is mostly due to the size of production. There are many rural areas in Mexico that produce agave spirits, but we're not talking about distilleries or even "craft" operations. We're talking about a production team that includes a guy and a few pieces of metal. Like Asunción Matilde's project in the village of Zoyalta, Puebla where he distills a spirit from Espadilla agave. Check out his photo below:

This picture is from the Fundación Agaves Silvestres website – an organization dedicated to reforesting the wild agaves in Mexico used for traditional agave spirit production. In order to fund their work, the group is bottling limited edition sets of vinos de mezcal from tiny producers like Asunción all over Mexico. Unfortunately, there are not enough of these sets to sell to retailers, so most of it will be made available to dedicated bars and restaurants across the country (and there aren't more than about 40-80 bottles total from each producer). Before you cry foul that you won't have access to these, let me tell you each bottle would likely retail near the $300 per bottle price point–making the total cost of the set somewhere around $2100 before tax. And who wants to taste just one of them? But that's what tasting groups are for, so I convinced Raza Zaidi from Wahaka Mezcal (acting as their functionary in the U.S.) to sell me one set (after promising I wouldn't make it available for purchase), which I could then break up into minisets for me and my friends. Considering where the money is going and the rarity of the opportunity, I didn't have any problem paying that price between a group of other spirit diehards.

It's going to be much more interesting to visit the FAS website and browse through the selections (with the wonderful photos and descriptions) than to read my tasting notes below, but I'm offering them just to give you a bit of context since there aren't any offered there. These seven spirits are without a doubt some of the most unique, challenging, and wonderful I've ever tasted. In some cases, there is no comparison available to any other type of spirit. This isn't meant to be a ha-ha-you'll-never-get-to-try-these type of review. These spirits created an epiphany for me: I was spellbound, overcome with emotion while tasting. I kept saying to myself: "This is insane! I need to get down to Mexico ASAP to find an affordable version of this stuff!" If you're getting bored with the same old whiskies, agave spirits present a new frontier.

Numero 1 - Puebla - Espadilla agave: Saline on the nose with what seems to be wet paper towel (but not in a bad way) and a mineral note I can't place. The palate is clean, but the finish brings on a bit of herbaceous bitterness that's distinctly peppery and vegetal, before morphing into unripe banana. A rollercoaster ride of complexity.

Numero 2 - Sonora - Lechugilla agave: This spirit was fermented in a leather sack before being distilled! On the nose is a distinct and pure aroma of dried chilies. The palate explodes with bright citrus and floral notes before going right back into cumin and other ground spices you smell when you open your spice cupboard. These go all the way through on the finish. Crazy stuff.

Numero 3 - Puebla - Espadilla agave/Pechuga: (this spirit was distilled then macerated with raw chicken breast marinated in mole sauce). Leathery and meaty on the entry, with dried leaves, savory spices, and dark crushed chilies on the back. Earthy and savory all the way to the finish which leaves your mouth tasting like an oven--but in a good way. Utterly bizarre and unlike anything I've ever tasted. I do want more.

Numero 4 - Michoacán - Cupreata agave: Wow, what a nose. This is the most bizarre spirit I have ever smelled and I can say that safely without a drop of hyperbole. It's like fresh cut mint mixed with refried beans and a bit of sulphur. The palate erupts with sweet fruit, but then an incredibly tangy and astringent flurry of more minty, spicy, savory goodness. It's like a party of insanely dissimilar flavors all washing through your mouth at once. 

Numero 5 - Puebla - Papalomé agave: This is by far the most traditional of the bunch. It tastes like various mezcales I've had in the past. The smoky, spicy, zesty flavors of roasted agave are on full display. Yummy.

Numero 6 - Guerrero - Cupreata agave: I think I've found my favorite. This is just a haunting spirit – delicately flavored with nuance. It glides effortlessly from sweet roasted agave notes to tangy and bitter notes of intensity, and then carelessly into a clean and delicate finish. But then.....BLAMO!! Hot chili spices burning my mouth like a serrano pepper! Did they macerate hot chilies in the actual spirit? Holy Christ, I wasn't ready for that. What a turnaround in flavor!

Numero 7 - Puebla - Espadilla agave/Conejo: Here we've got another meat and mole macerated spirit, but this one uses raw rabbit instead of raw chicken. A constant force of savory herbs with roasted meats right off the bat, onto the back palate, and through to the finish. Big, roasted, baked, meaty, savory, nutty flavors. Almost like roasted peanuts on the finish. Amazing.

So where does this leave us? I'm going to do my best to get a set released to my buddy who owns a restaurant in San Mateo where we can possibly host a dinner event and sell tickets for those who want to taste. I also talked with Raza about auctioning off a set on our website to raise money for the organization. We'll see what happens. All I can tell you is that these seven spirits are a wake-up call to any spirits fan. They're complex and flavored in ways that no other spirits can or could be. 

I'm dying to get down there and get to work. But first, vacation.

See you all in a week or so.

-David Driscoll