Last year we got a call from a guy named Mahesh Patel who wanted us to help promote this thing called the Universal Whisky Experience. "Where is it?" I asked. He said Vegas. "Ha!" I thought, "How the heck am I supposed to help promote a show that isn't in the Bay Area?" We help John and Amy at the Whisky Advocate every year with WhiskyFest because it's a great tasting right downtown, so that makes total sense. Was this tasting in Vegas really so great that K&L customers would be willing to take time off, buy a plane ticket, reserve a hotel room, and then pay for the tasting? "How much is it?" I asked. He said $500. "HA!" I screamed in my head, "There's no way!" I agreed to put some flyers in the store, but that was as far as I was willing to go. The whole thing seemed too over the top.
After the tasting was over, David OG called me up from LA and asked, "Hey, do you remember that tasting in Vegas? Well apparently it was the best tasting ever." "Who told you that?" I asked. "Some of my very best customers," he replied. It seemed that Mahesh's bold attempt to create the ultimate whisky experience went over quite well with just about everyone we talked to who went. Now we were curious. Last month, when Mahesh called again and asked if we could help support him this year, we said yes. We wanted to come out and see what this whole thing was about. The selections looked great and the word on the street was the food made the ticket price worthwhile. Mahesh said that if we were able to bring some customers, he could offer us a special deal on pricing. "Why not?" we said.
So here's the deal. Tickets for this thing are $525, but not for anyone who books via us. You'll receive a significant discount if you email one of us and go through K&L. The actual tasting show is on Friday March 2nd at the Wynn Resort, and the master classes are all day on Saturday the 3rd. You can click on the link above and view the website for more info about who's pouring, but the lineup looks amazing. They really bring out the old stuff as well, and the crowd is supposed to be light and managable. We've never been to the UWE before, so this will be our first impression and we hope it's a good one. We're all about supporting whisky education and the discount that Mahesh has offered our customers makes this much more of a value. I hope the event is as great as I've heard and I hope that some of you can meet us there.
If you're interested in going, please email myself or David OG.