Bravo-lebrities & Booze

Do you know who that is holding the bottle of wine in the above advertisement? That's Ramona Singer. She's probably my favorite "Real Housewife" from any of the geographically-themed, reality-show extravaganzas on the Bravo network. Why do I know who Ramona Singer is? For the same reason my wife knows who The Undertaker or C.M. Punk is: we watch TV together. In return for two episodes of WWE Monday Night Raw, I am forced to watch the Real Housewives of New York, Atlanta, Beverly Hills, New Jersey, Orange County, and any other region that spawns its own spin-off. However, don't tell my wife this, but while she still abhors every minute of high-flying action she has to endure, I secretly love the Bravo-lebrities.

Maybe it's because there's so much on Bravo that has to do with my job. I'm the booze guy. I love booze. I love my job. If there's a show that has to do with boozing (a la Mad Men or Anthony Bourdain), I'm going to enjoy it. If there's melodrama involved, even better. I watched Beverly Hills 90210 every Wednesday for eight years. That's why the reality programming on the Bravo network has totally stolen my heart and turned me into an Andy Cohen junkie. The women on Bravo love to drink as much as they love to argue. So much so, that their new-found popularity has resulted in a number of brand creations that have crossed over onto my side of the couch.

Sassy, spunky Ramona Singer is always drinking Pinot Grigio on screen. That's all she drinks. In several hilarious episodes of the New York show, she ends up at a party without a glass of Pinot Grigio and throws a fit while trying to track down her beverage of choice. Ramona's side-splitting obsession with the Italian varietal finally lead to her own private label, a wine that eventually made it onto the shelf at the K&L Hollywood store. The moment that happened I called my wife. We had never bonded so closely over television before. Her passion for the Housewives and my passion for wine and spirits had finally joined hands and united. She watched it, I sold it. Viewing the show was actually going to count as research now!

Ramona wasn't the only New York housewife, however, to get her own specialty drink. The big payoff came when Bethenny Frankel created her own brand of low-calorie, pre-mixed margarita and sold it to Beam Global for more than $100 million. It was a huge part of the New York plot line and even turned into a separate series that focused just on Bethenny and her new life as a business woman. Once again, the programming I watched on television with my wife, the show that my friends would make fun of me for watching if they knew I secretly did so, resulted in tons of market research for me in my role as spirits buyer for K&L. At least, that's how I justified it to myself.

After the popularity of the Housewives began to skyrocket, producer Andy Cohen looked for a way to offer more programming for those who couldn't get enough of the show. He started an after-program called Watch What Happens Live that featured him, two celebrity guests (mostly Bravo-lebrities at first), and a special guest bartender to make them drinks while they chatted. The set became known as the Bravo clubhouse and the half-hour show, with its quirky games and fun-oriented atmosphere, became the secret obsession of people everywhere – for TV drunks like myself, and many a major celebrity as well. All of a sudden, the guests were no longer just various housewives and their friends, but actual men who enjoyed the show's energy. Jimmy Fallon would make an appearance. Actors like Ralph Fiennes and Ethan Hawke would drop by to promote their new movies. It turned out that a lot of talented, famous men really enjoyed a show that was mostly geared towards women. Imagine that!

How is it that a cable network producer single-handedly turned a group of eccentric women into one of the most talked about sensations on television? With energy, excitment, and a bit of alcohol. When you combine enthusiasm and a fun, friendly environment with cocktails and liquor, you're going to draw larger crowds than usual. This is the reason I always tell customers not to get too uptight with their drinking. Don't be afraid to have fun, drink some vodka, make some fruity cocktails, or even.....gulp.....put a little bit of ice in your single malt. You'd be amazed by what a difference letting down your inhibitions can make with your enjoyment of alcohol and life. Parties are always better when the guests can let down their guard.

I, for one, have had more fun drinking booze while watching the Bravo network than I have at most Bay Area bars lately. The programming actually was part of the inspiration behind our series of Salon parties, where we encouraged guests to drink and talk, rather than listen to a lecture on spirits. Who would've thunk it? I even have my own list of Watch What Happens Live-inspired drinks I make for my wife and her friends. Now I just need to get Andy to let me be his guest bartender!

-David Driscoll


Late Ardbog Day Celebration or How To Help A SoCal Whisky Legend

So this is pretty last minute, but you should definitely jet toward Santa Monica this afternoon for the final fundraiser for Marty's (the PLOWED Society Legend)Heart Fund. Rumor is they'll have some priliminary samples batches of the Ardbog there along with the new release. Taste it along with a rare bunch of limited releases. Truly a wonderful line up and for a good cause.

Daily Pint Santa Monica
2310 Pico Blvd. 

Santa Monica, CA 90405 


4pm - 6pm
Try the brand new ArdBOG, the distillery's long awaited new release and enjoy Ardbeg cocktails from a master mixologist.

6pm - 9pm
Join the SoCal Whisky Club for a walk through the rebirth of the mighty Ardbeg distillery.  Ardbeg was, believe or not, closed for a few years.  When it re-opened it released bottles as they progressed toward 10 years.  These are very collectible (expensive), good (mostly) and enlightening to watch Ardbeg progress through the years.  Then finish off the night with some other great releases.  Marty loves Ardbeg, and the money raised is going straight to the Marty’s heart fund.
Note:  Many of these are extremely rare bottles donated by The Ardbeg Project’s Tim Puett.  You will never see them again.  

1. Ardbeg Very Young (bottled in 2004)
2. Ardbeg Still Young (bottled in 2006)
3. Ardbeg Almost There (bottled in 2007)
5. Ardbeg 10 Current Release
4. Ardbeg Renaissance (bottled in 2008)
6. Ardbeg Day
7. Ardbeg Galileo



Standing Out From the Crowd

I was thinking about cocktail menus the other day and how some restaurants are trying so hard lately to have complex, esoteric, multi-faceted drink options, hoping to stand out from the average watering hole. It's getting pretty ridiculous at some establishments with their nine ingredients per drink,  professional ice carvers, and blowtorched garnishes. What's funny to me, however, is that there's a certain uniformity in "standing out." When so many people try so hard to be different just for the sake of it, they end up with a similar result: passionless mediocrity. It's what happens when you do something reactive rather than because you want to.

What does that mean? Let me give you a few examples.

Back in elementary school my friends and I were obsessed with professional sports. However, being GATE students (Gifted And Talented Education - seriously, that's not a joke) we were obsessed with our own self-importance and originality. We wanted to stand out of the pack and to be interesting because that's what our teachers always told us we were: special. If every other school kid liked the San Francisco Giants and Will Clark (which they did growing up in California) we chose weird, distant teams. My favorite team in sixth grade was the Toronto Blue Jays and my favorite player was Joe Carter. My favorite basketball team was the Charlotte Hornets. I rooted for the Indianapolis Colts and followed the Montreal Canadians in hockey. I chose to support those teams because, in my mind, being a Blue Jays fan made me unique and different. However, when people asked me why I was a Blue Jays fan, I didn't have a real answer. There was no inner passion, nostalgia, or love associated with my fandom. It was all spectacle for the sake of it.

In high school during the mid 1990s, when teenage angst was in full swing, every kid I knew loved Nirvana, Pearl Jam, and Green Day. I loved Nirvana in 1991, but when they blew up and every single alterna-teen in sight was wearing a Nirvana T-shirt to school, I didn't want to be associated with that image. If that nerd Ian likes Nirvana, what does that say about me? Nirvana became instantly uncool in my world, even though I secretly loved their music. I reached out for lesser-known, more alternative inspiration. I embraced Sonic Youth and more experimental, less pop-oriented material. I went industrial. I was only interested in music that no one else had heard of. However, despite my professed love for the underground,  I wasn't as genuinely passionate about any of this music. I wanted people to think I was, but it never really touched my soul. Today, in retrospect, I'll get more excited listening to "In Bloom" or "Even Flow" on the car radio than any track off of Kill Your Idols.

As you get older you realize there's no shame in liking what other people like, or doing what other people do, as long as your passion is genuine. Individuality, respect, and coolness are not simply the result of wacky clothing, underground music, or a bottle of Pappy Van Winkle. They're inner qualities that come from being true to your own affections and values. Just because some poser likes something you like doesn't make you a poser, too. Just because some hotshot drives the same car as you doesn't make you a hotshot as well. You can't fake the funk, if you know what I mean.

Our old wine club director Thorton Jacobs used to say, "There's a reason the great wines of France are the great wines of France." That always cracked me up. Everytime we read about some up and coming trend in the wine world, some new geographical region that was making great juice, some ultra-hip, gotta-have-it new producer in the Canary Islands or Tasmania, Thorton would always bust out that quip. In the end, there's a reason why certain wines from certain places have attained the reputation they now enjoy: they're really, really good. You can try to grow Bordeaux varietals in Montana, or pinot noir in Spain, but you just can't compete with centuries of trial and error. Bordeaux, Burgundy, the Loire Valley, Alsace, and the Rhone have pretty much defined what cabernet, merlot, pinot noir, sauvignon blanc, riesling, and syrah should taste like. That's why they're known as the great wines of France.

In a similar vein, there are certain cocktail recipes that stand the test of time. They're on every menu because they're classics and a large majority of people enjoy them - Martinis, Manhattans, Old Fashioneds, Daiquiris, etc. There's nothing worse than sitting down at a bar with a chip on its shoulder about standing out, being progressive, and modernly chic. Usually it results in some f-ed up drink that tastes like a hot mess, but that's what makes it cool, right?  

If you don't like it, maybe you don't get it. (rolls eyes)

Ha! I remember that line! I used to say that to other teenagers as I took a drag off my cigarette and acted like I didn't care about anything.

Sometimes the booze world is like a giant version of high school, rife with all the same insecurities, solipsism, and fashionable trends. It has all the same score settling, all the same cliques and cool kids, and all the same pretentiousness.

And all the same pretending.

-David Driscoll


Cutting Through the Crap 

There's usually a rant every month or so on the blogosphere about the lack of clarity regarding American whiskey labels. The current obsession with American whiskey is creating a market of opportunists looking to cash in on a good story. My buddy Chuck threw this one out just the other day. My friend SKU wrote this one about a month ago. If you're looking to purchase a few barrels and start your own romantic whiskey brand, watch out!!! Bourbon drinkers especially do not like false marketing or nebulous provenance. More than any group of drinkers, they want the facts and they want the specs about what they're imbibing (I'm basing this observation on the amount of emails I get about Bourbon versus all other spirits combined).

That being said, I feel like most non-descript American whiskey that makes it onto the K&L shelf still tastes pretty good. It's all being made by a producer we know and love, right? How many producers are we talking about here, really? Jim Beam. Heaven Hill. Buffalo Trace. Brown-Foreman. Maker's Mark. Woodford Reserve. 1792 Ridgemont. Four Roses. Wild Turkey. LDI (MGP).

Out of that handful, only a few are really selling off their juice. Most of what we see comes from LDI and most of that stuff is mediocre at its worst. Let me make this clear, however: I'm not saying that Bourbon drinkers shouldn't complain about the lack of clarity regarding these products, I'm just saying that it could be a lot worse.

How could it be worse?

You could be a Tequila drinker, like me. Then you'd really be F'ed in the A.

The funny part about the Tequila world, however, is that it does mandate each bottle to state exactly where the tequila itself was made. Imagine if every distillery in the U.S. had a number that was required to be stamped onto every bottle! This would obviously play havoc with marriages of multiple distilleries like we see with the High West selections, but maybe vatted whiskies would have to display multiple origins.

Yet, despite this consumer-focused requirement by the Mexican government, there couldn't be less information out there about tequila distilleries. I can name almost every single malt distillery from memory if I do it alphabetically. I can only name four or five tequileras, however. There is almost no consumer-based information on the web (that I've found) that attempts to decipher what makes one distillery different from another and breaks down their distillates stylistically. is a great database of bottles, tasting notes, and NOM numbers, but that's as deep as one can go. You might find a distillery website here and there, but they're not all that helpful (and you need to understand Spanish - which I do, but that still doesn't help).

Basically, you really have to dig, which is why the Tequila market is 100% dominated by brands and brand names, rather than educated consumers who can make smart decisions about what they're purchasing. There are five new whisk(e)y blogs created every day, all regurgitating the same information over and over again. If you're a whisk(e)y drinker you've got more information available to you online than ever before – making an uneducated purchase is the result of either general apathy or laziness.

With Tequila, on the other hand, you could put in hours worth of research and still wind up with a bottle that doesn't speak to your own desires. You can see who makes what, but how does that information help you if you don't know who Agroindustria Guadalajara is? It's not like there are only ten or fifteen Tequila producers to decipher.

Do you know how many distilleries are registered as official tequileras in Mexico? I do. I made a list today and it took forever. I'll share it with you.

1068 – Agroindustria Guadalajara, S.A. de C.V. – Tepatitlan de Morelos, Jalisco

1079 – Agabe Tequilana Productores y Comercializadores, S.A. de C.V. – Zapopan, Jalisco

1102 – Tequila Sauza, S.A. de C.V. – Guadalajara, Jalisco

1103 – Tequila San Matiás de Jalisco, S.A. de C.V. – Guadalajara, Jalisco

1104 – Tequila Cuervo, S.A. de C.V.

1105 – Catador Alteño, S.A. de C.V. – Jesus Maria, Jalisco

1107 – Tequila el Viejito, S.A. de C.V. – Guadalajara, Jalisco

1108 – Jorge Salles Cuervo y Sucesores S.A. de C.V. – Guadalajara, Jalisco

1109 – Tequila Arette de Jalisco, S.A. de C.V. – Tequila, Jalisco

1110 – Tequila Orendain de Jalisco, S.A. de C.V. – Tequila, Jalisco

1111 – Pernod Ricard México, S.A. de C.V. – Cuajimalpa De Morelos, Distrito Federal

1112 – Cuajimalpa De Morelos, Distrito Federal – Guadalajara, Jalisco

1115 – Tequila La Parreñita, S.A. de C.V. – Guadalajara, Jalisco

1119 – Brown - Forman Tequila Mexico, S. de R.L. de C.V. – Guadalajara, Jalisco

1120 – Tequila Siete Leguas, S.A. de C.V. – Atotonilco El Alto, Jalisco

1122 – Casa Cuervo, S.A. de C.V. – Iztacalco, Distrito Federal

1123 – Tequila Cascahuin, S.A. – Guadalajara, Jalisco

1124 – Tequilas del Señor, S.A. de C.V. – Guadalajara, Jalisco

1127 – Tequilera la Gonzaleña, S.A. de C.V. – Gonzalez, Tamaulipas

1137 – La Cofradia, S.A. de C.V. – Tequila, Jalisco

1139 – Tequila Tapatio, S.A. de C.V. – Arandas, Jalisco

1140 – Tequila Centinela, S.A. de C.V. – Arandas, Jalisco

1142 – La Madrileña, S.A. de C.V. – Benito Juarez, Distrito Federal

1143 – Destiladora González González, S.A. de C.V. – Guadalajara, Jalisco

1146 – Tequileña, S.A. de C.V – Tequila, Jalisco

1173 – Corporativo Destileria Santa Lucia, S.A. de C.V. – Guadalajara, Jalisco

1298 – Tequila Sierra Brava, S.A. de C.V.

1333 – Fabrica de Aguardientes de Agave La Mexicana, S.A. de C.V. – Arandas, Jalisco

1360 – Corporación Ansan, S.A. de C.V. – Tequila, Jalisco

1368 – Tequilera Corralejo, S.A. de C.V. – Miguel Hidalgo, Distrito Federal

1384 – Agroindustrias Santa Clara, S.P.R. de R.L.

1412 – Destiladora de Los Altos, S.A. de C.V. – Arandas, Jalisco

1413 – Compañía Destiladora de Acatlán, SA de CV – Acatlan de Juarez, Jalisco

1414 – Feliciano Vivanco y Asociados, S.A. de C.V. – Arandas, Jalisco

1416 – Productos Finos de Agave, S.A. de C.V. – Guadalajara, Jalisco

1417 – Industrializadora Integral del Agave, S.A. de C.V. – Tlaquepaque, Jalisco

1419 – Metlalli, S.A. de C.V. – Amatitan, Jalisco

1420 – Industrializadora de Agave San Isidro, SA de CV – Tepatitlan de Morelos, Jalisco

1424 – Destiladora de Agave Azul, S.A. de C.V. – Guadalajara, Jalisco

1426 – Agaveros Unidos de Amatitán, S.A. de C.V. – Amatitan, Jalisco

1431 – Destiladora los Magos, S.A. de C.V. – Tlajomulco De Zuñiga, Jalisco

1433 – Tequila Quiote, S.A. de C.V. – Atotonilco El Alto, Jalisco

1434 – Procesadora de Agave Penjamo, S.A. de C.V.

1435 – Destiladora La Barranca, S.A. de C.V. – Tepatitlan De Morelos, Jalisco

1436 – Tequila Artesanal de Los Altos de Jalisco, S.A. de C.V. – Atotonilco El Alto, Jalisco

1437 – Tequilera Don Roberto, S.A. de C.V. – Tequila, Jalisco

1438 – Destiladora del Valle de Tequila, SA de CV – Tequila, Jalisco

1439 – Proveedora y Procesadora de Agave Tres Hermanos, S.A. de C.V. – Amatitan, Jalisco

1440 – Destiladora San Nicolas, S.A. de C.V. – Arandas, Jalisco

1442 – Tequilera del Salto, S.A. de C.V. – El Salto, Jalisco

1443 – Grupo Industrial Tequilero de los Altos de Jalisco, S.A. de C.V. – Arandas, Jalisco

1445 – Union de Productores de Agave, S.A. de C.V. – Tequila, Jalisco

1449 – Tequila Don Julio, S.A. de C.V. – Atotonilco El Alto, Jalisco

1450 – Marco Antonio Jauregui Huerta – El Arenal, Jalisco

1451 – Destilerias Sierra Unidas, S.A. de C.V. – Guadalajara, Jalisco

1455 – Fábrica de Tequila el Nacimiento, S.A. de C.V. – Arandas, Jalisco

1456 – Tequila Supremo, S.A. de C.V. – Zapopan, Jalisco

1457 – Cia. Tequilera la Quemada, S.A. de C.V. – Zapopan, Jalisco

1458 – Tequilera La Primavera, S.A. de C.V. – Tequila, Jalisco

1459 – Tequila Selecto de Amatitán, S.A. de C.V. – Amatitan, Jalisco

1460 – Compañía Tequilera de Arandas, S.A. de C.V. – Arandas, Jalisco

1463 – Cooperativa Tequilera La Magdalena, S.C. de R.L. – Magdalena, Jalisco

1464 – Destileria 501, S.A. de C.V. – El Arenal, Jalisco

1465 – Fabrica de Tequila El Eden, S.A. de C.V. – Arandas, Jalisco

1466 – Tequila Tres Mujeres, S.A. de C.V. – Amatitan, Jalisco

1467 – Impulsora Rombo, S.A. de C.V. – Queretaro, Queretaro De Arteaga

1468 – Grupo Tequilero México, S.A. de C.V. – Arandas, Jalisco

1471 – Grupo Internacional de Exportación, S.A. de C.V. – Tlajomulco De Zuñiga, Jalisco

1472 – Fabrica de Tequilas Finos, S.A. de C.V. – Tequila, Jalisco

1473 – Tequilera de la Barranca de Amatitan, S.A. de C.V. – Guadalajara, Jalisco

1474 – Cia. Tequilera Los Alambiques, S.A. de C.V. – Arandas, Jalisco

1475 – Fabrica de Tequila Hacienda Las Norias, S.A. de C.V

1476 – Destiladora Rubio, S.A. de C.V. – Tequila, Jalisco

1477 – Tequilas De La Doña, S.A. de C.V. – Leticia Hermosillo Ravelero

1479 – Compañia Tequilera Hacienda La Capilla, S.A. de C.V. – Miguel Hidalgo, Distrito Federal

1480 – Tequila Las Americas, S.A. de C.V. – Amatitan, Jalisco

1482 – Fabrica de Tequila Tlaquepaque, S.A. de C.V. – Guadalajara, Jalisco

1485 – Prestadora Integral de Servicios par la Industria de Occidente, S.A. De C.V. – Tlaquepaque, Jalisco

1486 – Cia. Tequilera Los Generales, S.A. de C.V. – Zapopan, Jalisco

1487 – Bacardi y Compañia, S.A. de C.V. – Tultitlan, Mexico

1488 – Cavas Vamer, S.A. de C.V. – Tepatitlan De Morelos, Jalisco

1489 – Destileria Leyros, S.A. de C.V. – Tequila, Jalisco

1490 – Destiladora Arandas, S.A. de C.V. – El Salto, Jalisco

1492 – Patron Spirits Mexico, S.A. de C.V. – Guadalajara, Jalisco

1493 – Tequila Los Abuelos, S.A. de C.V. – Tequila, Jalisco

1494 – Tequilera La Noria, S.A. de C.V. – Tala, Jalisco

1498 – Tequilera La Perla, S.A. de C.V. – El Arenal, Jalisco

1499 – Casa Tequilera de Arandas, S.A. de C.V. – Arandas, Jalisco

1500 – Tequilera Las Juntas, S.A. de C.V. – Amatitan, Jalisco

1501 – Tequilera El Triangulo, S.A. de C.V. – Zapopan, Jalisco

1502 – Autentica Tequilera, S.A. de C.V. – Tequila, Jalisco

1503 – Empresa Ejidal Tequilera de Amatitán, SPR de RL de C.V. – Amatitan, Jalisco

1504 – Agave Azul San Jose, S.A. de C.V. – Tlajomulco De Zuñiga, Jalisco

1505 – Productores de Tequila de Arandas, S. de R.L. de C.V. – Guadalajara, Jalisco

1507 – Casa Reyes Barajas, S.A. de C.V. – Tequila, Jalisco

1508 – Fabrica de Tequila Don Nacho, S.A. de C.V. – Arandas, Jalisco

1509 – Tequila Embajador, S.A. de C.V. – Atotonilco El Alto, Jalisco

1510 – Destiladora Casa Blanca Vazquez, S.A. de C.V – Atotonilco el Alto, Jalisco

1511 – Compañia Tequilera Hacienda Sahuayo, S.A. de C.V. – Sahuayo, Michoacan de Ocampo

1512 – Grupo Familiar Don Crispin, S.A. de C.V. – Cabo Corrientes, Jalisco

1513 – Tierra de Agaves, S. de R.L. de C.V. – Tequila, Jalisco

1514 – Productores de Agave y Derivados de Degollado, SPR de R.L. – Degollado, Jalisco

1515 – Destiladora Santa Virginia, S.A. de C.V. – Tepatitlan De Morelos, Jalisco

1517 – Tequila Galindo, S.A. de C.V. – Arandas, Jalisco

1518 – Tequila Casa de Los González, S.A. de C.V. – Guadalajara, Jalisco

1519 – Agroindustrias Casa Ramirez, S.A. de C.V. – Purisima Del Rincon, Guanajuato

1522 – Hacienda de Oro, C.V. – Amatitan, Jalisco

1523 – Agrotequilera de Jalisco, S.A. de C.V. – El Arenal, Jalisco

1524 – Elaboración de Bebidas Destiladas de Agave, S.A. de C.V. – El Arenal, Jalisco

1525 – Destiladora Los Sauces, S.A de C.V. – Rancho Los Sauces, Tepatitlán, Jalisco

1526 – Productos Regionales de Atotonilco, S.A. de C.V. – Guadalajara, Jalisco

1527 – Tecnoagave, S.A. de C.V. – Marcos Castellanos, Michoacan de Ocampo

1528 – Destiladora Suprema de Los Altos, S.A. de C.V. – Jesus Maria, Jalisco

1529 – Agaveros y Tequileros Unidos de Los Altos, S.A. de C.V. – Guadalajara, Jalisco

1530 – Tequilera Simbolo, S.A. de C.V. – Atotonilco El Alto, Jalisco

1531 – Rivesca, S.A. de C.V – Arandas, Jalisco

1532 – Tequilera Gonzalez, S.A. – Zacoalco de Torres, Jalisco

1533 – Vinos y Licores Azteca, S.A. de C.V. – Zapopan, Jalisco

1534 – Compañia Destiladora de Xamay, S.A. de C.V. – Jamay, Jalisco

1535 – Destileria Morales, S.A. de C.V. – Arandas, Jalisco

1536 – Tequilas Garcia, S.A. de C.V. – Arandas, Jalisco

1537 – Tequilera La Lupita, S.A. de C.V. – El Arenal, Jalisco

1538 – Destiladora de Agave Hacienda los Huajes, S.C. de R.L. – Zapotlan Del Rey, Jalisco

1539 – Herlindo Luna Garcia – Tequila, Jalisco

1540 – Tequila Doña Engracia, S.A. de C.V. – Puerto Vallarta, Jalisco

1541 – Tequila de Piedra, S.A. de C.V. – Zapopan, Jalisco

1543 – Lucio Rivera de Aro – Amatitan, Jalisco

1544 – Antonio Mejia Leyva – Bahia De Banderas, Nayarit

1545 – Grupo Empresarial Tequilero, S.A. de C.V. – San Jose de Gracia, Jalisco

1547 – Integradora San Agustin, S.A. de C.V. – Tototlan, Jalisco

1548 – Grupo Tequilero de Los Altos, S.A. de C.V. – Arandas, Jalisco

1549 – Destiladora Refugio, S.A. de C.V. – El Arenal, Jalisco

1550 – Comercializadora de Agave y Derivados la Mula, S.A. de C.V. – La Piedad, Michoacan de Ocampo

1551 – Destiladora Juanacatlan, S.P.R. de R.L. de C.V. – Juanacatlan, Jalisco

1552 – Destileria las Canadas, S. de R.L. de C.V. – Tonala, Jalisco

1554 – Cavas de Don Max, S.A. de C.V. – Miguel Hidalgo, D.F.

1555 – Destiladora de Los Altos la Joya, S.A. de C.V. – Arandas, Jalisco

1556 – Tequila 3 Reales de Jalisco, S.A. de C.V. – Zapopan, Jalisco

1558 – Premium de Jalisco, S.A. de C.V. – Guadalajara, Jalisco

1559 – Tequilera Milagro, S.A. de C.V. – Alvaro Obregon, Distrito Federal

1560 – Tequilas Gonzalez Lara, S.A. de C.V. – El Arenal, Jalisco

1561 – Destiladora El Paisano, S.A. de C.V. – Degollado, Jalisco

1563 – Asociacion Procesadora de Agave de Churintzio, S. de P.R. de R.L. – Tequila, Jalisco

1564 – Compañia Tequilera La Mision, C.V. – San Juanito de Escobedo, Jalisco

1566 – Productos Selectos de Agave, S.P.R. de R.L. de C.V. – Amatitan, Jalisco

1567 – Tequila Rubio, S.A. de C.V. – Hidalgo, Jalisco

1568 – Tequilera Fonseca, S.A. de C.V. – Zapopan, Jalisco

1569 – Agaveros de Michoacan, S.P.R. del R.L. – Michoacan de Ocampo

1570 – Altos Cienega Unidos, S.P.R. de R.L. – Atotonilco el Alto, Jalisco

1571 – Tequila Zapotlan Del Rey, S.A. de C.V. – Zapotlan Del Rey, Jalisco

1572 – Destiladora de Agave el Mentidero, S.C. de R.L. – Autlan de Navarro, Jalisco

1574 – Destiladora de Tequila Marava S.P.R. de R.L. – Maravatio, Michoacan de Ocampo

1575 – Tequilera Casa Real Gusto, S.A. de C.V. – Amacueca, Jalisco

1577 – Agave Conquista, S. de R.L. de C.V. – Guadalajara, Jalisco

1578 – Grupo Tequilero Weber, S.A.P.I. de C.V. – Guadalajara, Jalisco

1580 – Destiladora El Paraiso, S.A. de C.V. – Zapopan, Jalisco

On top of all this, Tequila is subject to some of the most exploitative practices around – tons of caramel coloring, chapitalization (adding sugar to unnaturally raise alochol levels), misleading branding, and gimmicky marketing. In case you haven't heard, Corazon Tequila is planning to release Pappy Van Winkle and George T. Stagg barrel-aged Tequilas next month. These guys know what they're doing and it doesn't involve telling you about the quality of their actual product.

So how do you cut through all this crap? I think someone needs to go down there and help sort it all out. Someone needs to go down there with a camera, a computer, and an unhealthy obsession with spirits blogging to help provide more information for those consumers looking for resources.

Do you guys know anyone who does that type of thing?

-David Driscoll


I'm Getting a Shrubbie

A couple of weeks ago we announced the arrival of the Shrub & Co. products from Atlanta - vinegar, fruit, and sugar concoctions that mix well into soda or cocktails. I thought these sweeteners had serious potential to become cocktail mainstays, so I set out to toy around with some of the drink recipes on their website.

However, I didn't find any I really liked.

Some of the recipes on the Shrub & Co. website suffer from overcomplexity – the word I use for cocktail ideas that simply try too hard to get your attention, like the modern salad or appetizer plate. There's only so far you can go with these fixtures and bold attempts to stand out, simply for the sake of it, often fall flat.

This was one recommendation they had:

2 oz New Holland Beer Barrel Bourbon
3/4 oz Luxardo Maraschino Liqueur
1/4 oz Shrub & Co Tart Apple
2 dashes Bar Keep Apple Bitters
2 dashes Fee Brothers Old Fashioned Bitters

Stir, strain, express lemon swath & discard around lip of Collins glass.  Serve with 1 oz shot of New Holland Dragon’s milk.

Maybe it's just me, but I don't think this is something that most of my customers have the dedication for.

In my opinion, the Shrub & Co. shrubs work best with soda water – what I consider the best cocktail ingredient around. They don't even need alcohol, just an ounce of the shrub with ice and a healthy dose of Pellegrino. Adding alcohol is just the kicker.

Bourbon, ginger shrub, soda. Rum, ginger shrub, soda. Vodka, ginger shrub, soda. Gin, ginger shrub, soda. Pretty easy. Very delicious.

Fill rocks glass with ice

Add 2 oz. of booze

1 oz. of shrub

top with soda


Then I made the fatal mistake of using tequila and the grapefruit shrub with this same formula. Five drinks later I was asleep. Now I'm in a bit of a haze while typing this.

The Shrub & Co. shrubs are amazing. They're like the ketchup of the bar – you can add them to anything and you can't mess it up. However, after making a number of the sodaless recipes from the website, I'm convinced that bubbles bring out their true potential.

Just ask my head. And my stomach. And my willpower.

-David Driscoll