Dealing with Demand, Role Reversal

I feel like we handle most customer service aspects at K&L quite well, mainly because everyone who works here truly cares for both wine and people. It's not just another nine-to-five job for us. I'm also very pleased at how the blog has helped explain and clarify many of the industry's current trends and tumbles to those who shop here. I've always found that managing expectations is the best way to prevent disappointment. Therefore, if we know that price increases are coming or that a particular product is going out of commission, it's best to present these issues quickly and clearly to give customers advance notice.

One aspect of retail customer service I'm still not sure how to deal with, however, is the allocation of limited edition spirits to our loyal consumer base. Simply put: we've got more customers than bottles for many of the newest single malt and American whiskey releases. We've tried a number of different ideas for how best to distribute these items fairly, but they all end with a  number of unhappy people who inevitably miss out. Not having enough product is frustrating for us as retailers because we're used to brands catering to us, not the other way around. I hear stories all the time about spirits buyers or bar managers freaking out on their sales reps because they can't get more Four Roses 2013 Single Barrel or an extra case of Black Maple Hill. In this scenario, the roles are reversed, because the brand doesn't need you when their special releases come around, but rather we need them. Sometimes when the shoe is on the other foot it can lead to a serious level of discomfort.

So what's the best way to deal with the current state of whiskey demand? If anyone is aware of the prevalent frustration among consumers, it's me. I get hundreds of emails every day, talk to countless people on the sales floor, and read the blogosphere as much as I possibly can. I'm also ground zero for customer complaints when a certain bottle sells out just a little too quickly. No matter what method we choose there will always be a percentage of customers inconvenienced by the procedure, so we try to simply go with the most utilitarian option. Demand outstripping supply is nothing new in the booze industry, however. Many budding whiskey fans may feel like their current situation is unique and unfair, but it's been happening for decades in the wine trade. With Bordeaux, the job of handling allocations is actually outsourced.

For as long as K&L has been in the wine business we've been dealing with the Bordelais and their negotiants who act as middlemen on their behalf. Like most limited edition whiskey distribution in America, your allocation of limited wine is completely dependent upon how much business you do with the Chateau. It can take years to get into the Bordeaux business, mainly because you have to pay your dues and build up your reputation as a player. Everyone in this game has money, so it's not merely based on your ability to pay. It's based on your history and who you know. Unlike whiskey, however, there are good vintages and bad vintages with wine, making one's loyalty to the supplier quite significant. In order to maintain your access you're expected to buy both in good vintages and in bad. If you're just some cherry picker who drops by to grab a few 2009 first growths, but stays away during 2011 when times get tough, what good are you for their business? No one needs help selling the easy stuff.

The same situation could be said for the retailer/customer relationship. When we get bottles like Pappy Van Winkle or Port Ellen 10th Edition, it's not the customer who's doing us the favor by purchasing them. It's us doing the customer the favor by allowing them to purchase. This is a complete role reversal for most consumers, who are usually in the driver's seat with the option to take their business elsewhere. Sometimes this can make people very upset, simply because they're not used to being in this situation. They come down to give us their hard-earned money and we tell them they can't have the bottle? "Is my money not as good as the next guy's?" Customers are used to feeling special, but in this situation they're simply one of many customers with the same need.

While there are no good vintages and bad vintages for whiskey, there are gluts and shortages. Because whiskey has to be made so far in advance, producers must project their level of production based on the estimated future demand. If they make too much then prices fall and they lose money. If they make too little, they miss out on potential sales, and they lose money. Ultimately, despite the safety from vintage variation, there are still good times and bad times for whiskey producers and distributors. Therefore, before they decide which retailers or restaurants to release their limited edition products to, they want to know that you'll be a solid partner for their other offerings. How much Eagle Rare, Buffalo Trace, and Rain vodka did you sell? We know you want the Pappy and the Sazerac, but how loyal have you been to the brand as a whole?

While we don't necessarily operate in the same fashion (yet), the same situation could be fairly applied to retail purchasing at K&L. Do you only stop by the store when we've got something hot, or do you shop here regularly? What type of profile history do you have? How long have you been shopping with us? These are all questions that are asked of us when we set out to secure limited allocations of hard-to-find products. I've always avoided taking this approach with the spirits department, mainly because I want to make newcomers feel welcome, rather than appear like some stodgy boy's club. We currently employ a raffle system that treats all customers fairly regardless of how often they shop here. But is that really the fairest way? What about all the guys who shop here practically every day?

It's a dilemma, no doubt, but it's not one we're unfamiliar with. In the late 1980s we could buy as much Caymus Cabernet as we wanted. Then, all of a sudden, the winery's popularity exploded and K&L was put on allocation. Total role reversal. It started with Caymus begging us to sell their wine, but ended with us begging Caymus for more to sell. That made our domestic wine buyers at the time very upset, but that's to be expected when you're used to having your ego stroked and your behind kissed. Retailer buyers like myself are used to being coddled and cared for. When they actually have to wait in line, do some work, or pay some dues it can make them very unhappy.

-David Driscoll


La Vida Loca

When I first tasted through my samples of Dulce Vida 100 proof tequila, I was not impressed. The supplier had stopped by to let me know about the new arrival, left me some 50ml sample-sized bottles to try out, and hoped I would call with an order later that afternoon. I never made the call. When he checked back in later that week to get my opinion, I told him I wasn't a huge fan of the spirit. It was all heat and no finish. My sales rep was totally flummoxed. Everyone seemed to think the new Dulce Vida tequilas were out of this world except me. What was the issue?

It turns out that the sample bottles I had been left were from an older batch - a test run. My guy asked if he could come back again with fresh, full-sized bottles and have me try them over. "Sure, why not?" I said. It turns out there was a difference in the two batches. A huge difference. The spirits in the mini bottles tasted like more subpar, unexciting, flash-in-the-pan, upstart tequila that I would not be interested in carrying. The tequilas in the full-sized bottles were flavorful, vibrant, full-of-life, and clean.

I was happy to place an order after such a turnaround.

Dulce Vida is another American brand, like our friends at Campeon, that has decided to contract tequila out of Jalisco according to their specifications. The spirit is distilled at NOM 1443 - Grupo Industrial Tequilero - a facility that makes a number of different brands, Don Pilar being the one most K&L customers would be familiar with. According to the supplier, Dulce Vida is sourcing their own Highland-sourced, organic agave for distillation and making sure the spirit has absolutely zero additives. The higher standards definitely result in a higher quality of tequila. I was afraid the 100 proof level would destroy the nuance of the spirit, but it actually doesn't. The spice and the fruit still come through in all three expressions.

All three are price at ArteNOM levels and provide a refreshing alternative for those looking to try something new.

Dulce Vida Blanco Tequila $39.99 - White pepper, baking spices, citrus, and lots of power. This is for those who like it spicy instead of smooth.

Dulce Vida Reposado Tequila $45.99 - Cinnamon, cloves, vanilla and spice cake intermingling with black pepper on the finish. Robust and flavorful.

Dulce Vida Anejo Tequila $49.99 - Just the right amount of wood without any of the caramel or toffee that infiltrate some of the more "adulterated" anejo tequilas. This has nuance and character in addition to extra richness.

-David Driscoll


Either Nothing's Good Anymore or You're Old

I called my old pal Ben yesterday evening while driving home during the rush hour commute. Sometimes the car ride between my house and work is the only time I have to catch up with my family and friends, so I try to make good use of it. Ben and I will usually talk about wrestling right off the bat because it's something we grew up together watching. Most of the time we express our disappointment with the current state of the industry before getting nostalgic about the glorious matches of the past. We're definitely not connecting with the WWE the way we once did and Ben is as sarcastic about it as anyone.

"Did you watch the Antonio Cesaro match against Kane a few weeks back?" I asked.

"Yeah, it was good, but then the WWE had him lose his next three matches, so what was the point? They buried him and all that momentum was for nothing," he replied. "I don't have any faith in their ability to build new stars anymore."

As we get older, and pop culture continues to change, it seems like most people I know follow a similar pattern concerning their feelings for modernity – namely, that nothing's as good as it used to be. Look at music, for example. I remember one of my high school teachers, who was in his thirties at that time, talking about how all great music died in the 1980s. The music of the 1990s did nothing for him; neither the grunge revolution of rock and roll, nor the fertile years of LA gangster rap could capture his heart. Meanwhile, Ben and I look back on the 1990s with a longing nostalgia.

"The 1990s are coming back," I said to him. "The guy who served me my coffee the other morning looked just like Kurt Cobain and he must have been 19 years old."

"I wish there was at least one new band that sounded 90s-ish," he added. "I can't think of one album that I've bought over the last year that I really enjoyed."

I had to agree with Ben on this point. I, too, have been entirely disappointed with much of the new music I've purchased this year. Many of my favorite bands have released new material (The Flaming Lips, Depeche Mode, Deerhunter), but they just didn't do it for me.

"Here's my question though for you, Ben:" I stated, "Is it really the case that pop music isn't good anymore, or are we just getting old and out of touch?"

I honestly believe that the current state of popular music is in a terrible place, but I'm not sure if I feel that way because it actually is, or if it's because I no longer have any connection to the youth movement of the modern age. Music in general just isn't as important to me as it used to be. The same goes for wrestling. I've always told myself this is because the quality of both has declined and that I would re-engage when something new and innovative came along, but this day has never come unfortunately. Now I just sound like another boring, stale adult who says things like, "What the hell are those kids listening to today? It's all crap if you ask me!"

"I try not to buy new albums anymore because I only listen to them once or twice before moving on," Ben added.

"Yes! This is a serious problem for me too!" I exclaimed. "I see this with whiskey right now as well. No one's ever satisfied with their one bottle for very long. We've got an attention span of a few days before we're over it and on to the next new thing." I answered.

Much like with my views on pop culture, I've struggled with whether my lack of lasting interest in new music is due to adult-onset ADHD or simply the fact that I don't have time to care anymore. I bought the latest Vampire Weekend album when it came out on iTunes, listened to it about four times while running, and then went right back to the Cocteau Twins and My Bloody Valentine. I remember when I would listen to a new album non-stop for months! How else would it be that I can still sing every word from Pavement's Wowee Zowee or Dr. Dre's The Chronic? Now I've got about a week's worth of attention span before I'm done caring about whatever I've purchased. I'm constantly in need of new input to find some sort of happiness these days.

Again, I drew a parallel to whiskey.

"So maybe it's the case that we've just reached an age where nothing satisfies us anymore?" I asked. "Maybe we just see everything from the past as a 'golden age' and everything from here on is doomed to disappoint? So we keep searching, trying to recreate that same high, but ultimately we're just junkies who will never get back to that one magical feeling?"

"I honestly don't know," Ben replied. "I've never actually thought about it that way."

Has anyone else noticed a similar pattern with their whiskey drinking? Namely, that nothing new is ever as good as it once was? There's something magical about our formitive years, be it the discovery of rock and roll, punk, or rap music, that triggers a level of excitement in our brains – a high that we'll never be able to replicate later in life. For many of us with music, this time is during high school, a period when we're looking for anyway to connect with others and define ourselves by our interests and passions. Music, movies, books, and fashion have so much more meaning during those years, to the point that some people never progress beyond them. That's why you'll still see guys with teased bangs, mullets, earrings, and skin tight jeans in their 50s. To them, the Sunset Strip never died.

With alcohol, however, this moment arrives later in life – for myself, along with many of my peers and colleagues, it occured sometime between 2005 and 2009. Yet, now that we're in 2013, you'll hear the same type of disappointment with the current state of whiskey affairs: the quality of whiskey has gone down, the prices have gone up, nothing's as good as it used to be, etc. These criticisms may be entirely true (much like my criticisms with the current state of wresting and pop music are true to me), yet they might also be emblematic of the fact that our tastes are no longer representative of the mainstream market. Namely: you might simply be out of touch.

"No, no, no, David, that's not the case. I still love whiskey, but I'm not going to pay these prices: 12 year old whiskey going for what an 18 year old used to cost. It's ridiculous! Back in 2005 you could still get Macallan 18 for $70!!!" you might be saying as you read this. Yet, isn't that what old people say about every new generation's culture? That things aren't as good as they used to be? That when they were young soda used to cost a nickel? That no one appreciates quality anymore?

"With music," Ben said, "I don't know if I even want innovation or if I want my favorite bands from the 1990s to just make records that sound like they used to. Of course, if they did that, I'd probably just compare it against their old music and say it isn't as good as it used to be!"

"So true!" I exclaimed.

You can't win for trying with many whiskey drinkers today. Look at Ardbeg, for example. They tried something new with last year's Galileo release by aging it in marsala casks. Many people weren't thrilled with the new flavor profile. "Why can't they just make something that tastes like old-fashioned Ardbeg?" they asked. So Ardbeg listened and created this year's Ardbog, a more traditional expression in a classic package. "This isn't as good as the Alligator," people immediately said. Maybe the Ardbog wasn't as good as past distillery releases. Or maybe the people who didn't like it weren't going to like it no matter what it tasted like. I'm not sure we'll ever know for certain.

"This isn't as good as it used to be." I said that about the new Depeche Mode record. I said that about the new Flaming Lips record. I say that about hip-hop music practically every day. Nothing is as good as it used to be.

Is it possible that some whiskey drinkers have reached this evolutionary stage with their own passion for the aged spirit?

Is whiskey really not as good as it used to be, or are we simply losing the luster of our formitive years?

-David Driscoll


Building Your Bar: 2013 Summer Edition

I haven't done this for a while, but due to the amount of emails I've been getting about recommendations and advise, I thought it might be time for another edition of "Building Your Home Bar" - the column where I let you know what I would drink and you can decide if that's what you want to drink too. Remember, that BYHB is only based on my own personal opinion and not meant to be the gospel truth or final word on what's good in the world of booze. The K&L Spirits Journal always fluctuates between travel blog, news release, customer info, salesmanship, philosophy, and personal opinion. This would fall into the latter category.

So what's good right now?

Single Malt Whisky

HIGH END: K&L's Mortlach 22 Year Old or the MacKinlay's "The Journey" Blended Single Malt. If you want the big sherry flavor, the mature wood, the big spice, and the richness of two decades in first-fill splendor, then it's definitely worth splurging on the Mortlach. The only people who haven't loved it are the people who don't like big sherry, and even they still like it. For something lighter, it's really tough to beat the nuanced flavor of the MacKinlay. There's nothing this soft and fruity with peat right now and I can't help but find every sip simply charming. Some people don't like the gimmickry, which is fine, but there's good whisky in that package either way.

MIDDLE ROAD: This is a tough category right now because everything seems to be really expensive or a super bargain. Either it's super rare, or it's so competitive of a product that everyone is struggling to be the low-price leader. Many of my favorite mid-range whiskies are currently sold out from distribution. Things like Aberlour 16 and Glendronach 15. There's always great booze to be found at Bruichladdich. The 10 year old standard edition and the Port Charlotte 10 are fantastic choices for any aspiring Islay fan, offering both the richness and the peat if you want it. We still have a little bit of Glen Garioch 14 Single Barrel as well for those looking for the malty goodness of the Highlands. I still think the Aberlour 12 NCF Edition is as good as it gets for $50 right now - it's so chewy and rich. I'm also really enjoying my bottle of the standard Longrow right now.

VALUE: Now that we have the Glenrothes Select Reserve back in stock that's a solid choice at $35. Glenmorangie 10 as well, but that's not quite as exciting. For blended whisky there's still no beating the Bank Note at $19.99 a liter.

American Whiskey

HIGH END: Nothing. There is no high-end American whiskey right now because it's gone - it's been drunk or it's sitting in a collector's basement. You also might find some at an out-of-the-way corner store that no one knows about. Whatever the reason, it's not here at K&L, so I've got nothing for you.

MIDDLE ROAD: High West's Rendezvous Rye is still delicious and less than $50. I've actually become quite enamored with Blanton's lately, although that may be just a phase. Maker's 46 is quite surprising in its qualtiy seeing that I'm not typically a fan of the standard edition. Same goes for the Knob Creek Reserve.

VALUE: Most of what I'm drinking falls into this category. If you managed to snag one of the Henry McKenna 10 Year Old bottles we had a few weeks back, that's about as good as it gets in my mind. I drank that again last night while watching the Mad Men season finale on my DVR and marveled over how good that whiskey was. In the meantime, if you can find something better than Old Weller Antique, Buffalo Trace, Evan Williams Single Barrel or Four Roses Small Batch for the money, let me know.


HIGH END: Nothing worth talking about right now.

MIDDLE ROAD: You don't need to pay more than $50 to drink great tequila. Anything from ArteNom, Ocho, or Gran Dovejo should make you very happy, as long as you're not looking for caramel coloring or vanilla. The lower mid-range prices of Campeon also offer a lot of bang for the buck.

VALUE: Calle 23 definitely brings the flavor for about $22-$25 a bottle. Espolon is fine if you're in a pinch for margaritas.


HIGH END: I still think that the Ron Abuelo Centuria is one of the better and most impressive sippers around. The El Dorado 21 is also quite nice.

MIDDLE ROAD: This depends on what you're looking for and what your intent is, either an agricole mixer or something nice to sip on its own, but I really like the Barbancourt 15, the new Banks 7 Year Reserve, and the Mount Gay Extra Old for versatility. They mix well, but also drink nicely with ice.

VALUE: Our new cask of Mount Gay Black Barrel #1107 is unstoppable for the money. Lots of flavor and spice for $26. You'll drink the whole bottle in two days.  Blanco mixers will still find the El Dorado 3 as the benchmark for Daiquiris.

-David Driscoll


Peatin' Meetin' is a Comin'

We here at K&L are all about supporting the the local whisky lovin' community. With so few opportunities to familiarize yourself with the vast world of whisky, I always like to make a point of providing our readers with information regarding special events that they might enjoy, even if K&L is not a sponsor. Soon begins without question one of the year's most fun, interesting and informative events available to SoCal whisky lovers. My dear friends at the LA Scotch Club work tirelessly to provide everyone willing to huff it out to UCLA and pony up $100 an unforgettable experience. So here's the deal.

LA’s peated whisky festival, Peatin' Meetin', is coming to UCLA campus this Saturday, June 29th. Many of you are familiar with Islay’s famous smoky, earthy flavored malt and if that reek makes you weak this is the party for you. This huge annual gathering, presented by the LA Scotch Club, celebrates peated whisky from around the world and even serves up peat smoked BBQ for all the lovers of that smoldering smell. Peatin’ Meetin’ is not a traditional whisky tasting, but instead an entertaining celebration. It does not occur in a stuffy exhibition hall, but outside on the UCLA picnic grounds. Live Celtic rock bands will perform as grass-fed NY strip is smoked over authentic peat fires. Even the peated cocktails from Seven Grand's mixologists are included with admission.

But Peatin’ Meetin’ is really about tasting a lot of great whisky. Over 50 unique bottles, many old favorites, many were not released in the United States, and even some American craft distilleries will be there to show off their peaty prowess.

In addition, both Single Cask Nation and Whisky Magazine will offer special discounts exclusively for attendees of Peatin’ Meetin’. Ireland Earth will showcase their new imported peat briquettes, which you can start using for all your fumy fuel needs. Over four hours of whisky tasting, dinner, and all of the extras for only $100.  If you're attending but not tasting whisky you can get in for $40. And the whole thing can be accessed through your smart phone on The Peetin' Meetin' App!!! Crazy...

Please make sure that if you attend you've got someone to drive you or you have your UBER account set up. It's extremely important that everyone who attends is 100% safe at all times.

While you're at it, be sure to sign this petition to keep UBER, Lyft and other new wave car services running in the LA Area. It is an important issue for all the sporting classes to have access to safe affordable transportation.


• Unlimited peated whisky

• Peat-smoked NY Strip (grass fed)

• Live music by Celtic rock bands - the Brick Top Blaggers and Green Ashes

• An engraved “Perfect Dram” whisky glass

• Peated cocktails by the mixologists from downtown LA’s Seven Grand

• Meet the Peat Monster

• Smartphone app for event and bottle information, personal notes, and grading

• Sponsor discounts from the likes of Whisky Magazine, Single Cask Nation, and Ireland Earth

Tickets may be purchased at

-David Othenin-Girard