I'm normally off on Sundays, but the holidays are a special time of year when the term "day off" takes on a new meaning (one that means the opposite of what you would normally think). It's been a great shift so far, however, so I can't complain. We've been packed all day long, lines out the door, helping people stock up for their Thanksgiving needs and handing out recommendations on the fly. I've been really happy with the results of the Copper & Kings west coast launch we started earlier in the week, but not as happy as some of our customers apparently. I've talked to about ten guys just in Redwood City today who are coming back for their second bottle of Butchertown. People are getting jazzed about the idea of Kentucky brandy.
"This is a great product," a guy told me just a few minutes ago. "I wish I had thought of the idea," he added, referring to Joe Heron's national pot-distilled brandy grab.
It is indeed a great product. So great that we'll likely sell out of our initial shipment before Thanksgiving Day. That's a lot of brandy going out the door in a week's time. But that's what happens when you make a great product and sell it for a great price.