It's coming, folks. It's coming soon, and I'm not sure if you're fully prepared for what's about to land in downtown San Francisco. Are you guys going to be able to handle it? I don't know if you're ready for a gigantic, monstrous, fully-stacked, mall-sized wine and spirits store right in the middle of SoMa, with tons of parking, easy access to the freeway, and a friendly staff of K&L employees to help you navigate the overwhelming selection.
Think you can handle that? Because we're only about a month and a half away.
While I can't yet confirm an opening date, what I can tell you is that the store looks amazing already. Just as it pertains to the liquor selection, there's going to be about twice as much booze as we currently have in Redwood City. So take the eclectic selection we have in the current San Francisco store and multiply that by about nine. Imagine rows, and rows, and rows, and rows of delicious spirits—as far as the eye can see.
Then imagine a room just as big as this one full of temperature-controlled wine lockers which you can rent to store all of your precious wine bottles. If you're like me, you probably live in an apartment and don't have the space at home. We'll take care of that for you. Then imagine a huge tasting bar where you can come and taste all those delicious wines and spirits. Imagine all the possibilities of what could happen when you take a specialty store like K&L and give it the same amount of retail space as Whole Foods or Safeway.
Imagine it. Because that's what I'm doing right now, and every day that image is getting closer to reality.